| “NOT YOUR PARENTS FURNITURE” | SALO“NOT YOUR PARENTS FURNITURE” Discover PHILIPP PLEIN new Home Collection at Salone del Mobile 2022
PHILIPP PLEIN is introducing a fashion luxury HOME collection created in collaboration with Eichholtz, leader in the furniture industry, and Zambaiti Parati, historical Italian company and international leader in wallpaper covers.
The synergy between the companies has developed a unique brand-new lifestyle living concept. The collection is realized with premium materials, richness of details, strong iconicity and colours, key ingredients to make cool, glamorous, and unconventional this home project.
“I designed a truly immersive and experiential collection. Home design and architecture have changed post pandemic, and this made me re-think the way people should feel at home” stated Philipp Plein.
The traits and dynamism of the new home collection have been fully captured by the photographer Ellen Von Unwerth, who has been able to capture and translate the soul of this lively, fun, and dynamic collection into an emotional campaign.
More is definitely more and the PHILIPP PLEIN HOME rewrites rules of the luxury living concept.
Home is the place where you can have fun with friends, alone, play with your dogs. Home is where people are surrounded by a welcoming and pleasant atmosphere.
Eichholtz’s extraordinary breadth proposal is characterized by a colour palette, high quality materials and finishes that work perfectly in a multitude of residential set-up across the globe. The PHILIPP PLEIN HOME collection includes sumptuous velvet sofas with signature gold studding, theatrical, handblown glass lighting pieces, branded mirrors embedded with NFTs, glossy dining tables with integrated golden palm trees, bold silk cushions, statement rugs and some key iconic outdoors pieces and much more. The new furniture collection is the perfect expression of the brand values, layered with playfulness, charisma, and a rebellious spirit.
PHILIPP PLEIN completes the offer with a wallpaper selection. The collaboration with Zambaiti Parati combines technological innovation, tradition and the made in Italy soul of the company with PHILIPP PLEIN’s genius creativity and awareness in the fashion industry.
The whole PHILIPP PLEIN HOME collection will be presented during Salone del Mobile 2022 in Milan.
